From Professional Golfer to Serial Entrepreneur

Christian Ries pivoted Zeto eight times before he achieved product-market fit. He said, “The key to finally getting there is to avoid falling in love with your business model or solution.”

Christian is the co-founder and CEO of Zeto, a home management service. It shifts the burden of home maintenance from the owner to Zeto and their team of vetted suppliers. This is a high-value solution in our busy, two-income households of major metro markets.

This is not Christian’s first time as an entrepreneur. The lessons he learned in his first and second company are a great education for the first-time entrepreneur. Lessons in funding, business partnerships, product-market fit, cash flow needed for growth, customer churn, and pricing for sustainability. He hits on all of these and more in our conversation.

Christian impressed David Cummings and his team with his first startup. They asked him to join them as an Entrepreneur in Residence at Atlanta Ventures Studios. It was here he would search for the next big idea. An idea that was right for him and his experience. An idea big enough to start and build a $100mm company. A company that would serve a big market while making their lives better and make money doing it.

From professional golfer to a corporate employee, to entrepreneur, and finally, serial entrepreneur. Listen to Christian share the challenges he faced with his idea, his family, his market, and his investors. It is a full 360 experience.